Affiliate Program

Castle Bingo’s affiliate programme is a partnership opportunity for publishers, streamers, affiliates and marketing partners who want to work with a UK-facing brand. We aim to keep the working relationship straightforward: clear expectations, suitable marketing materials and regular communication about how the partnership is performing.

What the programme is for

We work with partners who can introduce Castle Bingo to relevant adult audiences through responsible, accurate content. That might include editorial coverage, video content or other agreed marketing channels. Before we start, we discuss your audience, where you publish and how you plan to present the brand, so both sides understand the scope of the partnership.

Why partner with us

A useful affiliate relationship needs more than a link and a set of terms. We want partners to know which activity has been agreed, what content they can use and who to contact when something needs checking. We also value feedback from partners: if a message is unclear or a campaign is difficult to place, we would rather address it together than leave you guessing.

Commission arrangements

Commission terms are discussed as part of the partnership agreement. The applicable model, qualifying activity, payment conditions and any exclusions should be clear before you begin promoting Castle Bingo. We do not present one arrangement as suitable for every partner. Terms can depend on the proposed channels and the nature of the collaboration, and any changes should be agreed in advance.

Tracking and reporting

Partners need a practical way to review referred activity and understand how commission is calculated. We will explain the reporting available for an agreed partnership, including how results are attributed and when figures are reviewed. If a report or calculation raises a question, you should be able to ask for clarification rather than rely on assumptions.

Marketing materials and support

We can discuss the copy and brand materials needed for your agreed placements. All marketing should be accurate, suitable for its audience and consistent with applicable UK advertising requirements. If you create your own content, check any claims with us before publication. We can also discuss updates when approved messaging or materials change, helping you keep live placements current.

Working together over time

Our aim is a partnership that remains useful on both sides. That means reviewing results, sharing relevant updates and being open about what is working. If your channels or approach change, we can revisit the agreement together. We favour steady cooperation and clear communication over short-term promises.